Chocolate culture: Preferences, emotional implications and awareness of Italian consumers
نویسندگان
چکیده
This paper analyses the preferences and emotional connotations of Italian consumers towards different chocolate types assesses which label information take into consideration during purchasing process. A survey was conducted to collect data from 390 respondents two production regions (Sicily Piedmont). The results show that overall, prefer dark, extra-dark milk chocolate. However, a significantly higher percentage women men Piedmont “Gianduia” (hazelnut-based chocolate), when compared Sicilians, whereas type formats preferred by differs gender ( P < 0.05). Different attitudes before or after consumption are closely related certain product, in geographical aspect key influencing factors. Women feel unpleasant emotions consumption, this observed correlation analysis where positive correlations between anger consuming with guilty sad were noted men, respectively In contrast, no significant feelings reported Sicilian observed. During decision making, more than 40% participants aware cocoa quantity, nutritional fair-trade certification on label. Our findings provide an empirical basis inform industry regarding consumer chocolate, raise awareness social dimension food labelling baseline for choice marketing communication strategy plays upon claims. • most highly chocolates Italy dark extra dark. Chocolate induces pre- post-consumption states. Emotional emerged depending individual's origin. Geographical affiliation influence choices. connotation male’ merits further assessment.
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ژورنال
عنوان ژورنال: International Journal of Gastronomy and Food Science
سال: 2021
ISSN: ['1878-4518', '1878-450X']
DOI: https://doi.org/10.1016/j.ijgfs.2021.100374